What are Backlinks and Why Do You Need Them?

Backlinks Defined

Backlinks are links from other websites to your website. They are the foundational element on which the "world wide web" is built. It is how websites link from one site to another

Why You Need Backlinks

Backlinks are an essential part of Search Engine Optimization (SEO). Backlinks are important because search engines like Google, Yahoo, and Bing use backlinks as part of their formulas for ranking your website. The more links you have pointing to your website from other quality sites the better your website will rank. It's like a popularity contest for the web!

How To Get Backlinks

  1. Create Shareable Content

    Keep your website fresh by creating new content on a regular basis that can be shared. If you send out e-mail newsletters, post a copy to your website so that it can be shared easily. Articles on your website that contain tips, news, or information specific to your industry can be easily shared by others on Social Media sites such as Facebook and Twitter.

  2. Press Releases:

    Press Releases are a great opportunity to include a link back to your website as they are usually syndicated across various news sites. Post a copy of the Press Release to your website also to create additional shareable content (see tip #3).

  3. Other Websites You Manage:

    If you manage or contribute to other websites make sure to include links to and from all of your websites where it makes sense.

  4. Social Media Profiles

    Almost all Social Media websites like Facebook, Twitter, Linkedin have a public profile where you can include a website link.

  5. Ask!

    Like many things in life, it never hurts to just ask. The worst they can say is no. If you have friends or other acquaintances that manage or create content for other websites just reach out and ask them if they would add a link to your website on theirs where it makes sense. Offer to do they same.

How We Can Help

Backlinking is not a difficult concept to understand. The more links you have pointing to your website the better the chance will be that your website will be found. Still feel lost? Not to worry. Contact us today to see how we can help!